Algorithm and penalty recovery services
The impact felt and strategy for recovery differs greatly depending on your situation, and every case is unique. Whether you’ve been affected by a Broad Core algorithm update or received a manual action penalty, we can use our professional-grade tools and years of experience to identify exactly when your site was affected and the steps necessary to get you back on track.
In addition to the tailored support we offer, our algorithm recovery services typically include:
Broad Core Algorithm
We go beyond best practice to help get your site’s visibility back on track. Testing and experimentation are the foundation of our algorithm recovery services, ensuring that we only ever make changes that have a positive impact on your rankings and bottom line.
Manual action penalty
In many cases, a manual action penalty can be rectified. We can help you understand why a manual action has been applied, guide you through the recovery process, and teach your brand about ways to avoid future penalties that could cost visibility and revenue.
Continuous monitoring of algorithm
We actively engage with and monitor updates from Google to understand their impact on your search visibility. Impression’s in-house algorithm committee has its finger on the pulse of these changes – and can help you respond faster than your competitors.
On-site content
We can assess your on-site content, providing a clear picture of where your website delivers and where it doesn’t. Google updates are designed to reward sites and pages that are helpful to users and offer an exceptional experience, and our recommendations can help you align with this aim.
Competitor benchmarking &
If your website has suffered a loss in traffic from an algorithm update, we will utilise competitor research and analysis to help you work out how to respond. Understanding which competitors have gained and lost from an update provides invaluable insights to guide you on the path to recovery.
