For the most ambitious businesses, digital PR represents an opportunity to capture large quantities of high-quality links through a number of creative strategies. Impression’s organisational structure reflects this: our link building services are managed by an integrated organic department comprising both SEO and digital PR specialists.
Our team will work with you to find the stories in your business and leverage this to generate high-quality data-driven content that’s designed to be link-worthy. We’ve won awards for our ability to think outside the box and craft digital PR campaigns in a range of industries, all with the express goal to generate sustainable earned links from the right publications.
In support of ensuring a healthy link profile, it’s important to understand the health of your overall backlinks.
All websites naturally receive links over time, though not all links are equal. Many websites can suffer as a result of a poor-quality link profile, losing organic visibility and limiting the success of future link building efforts. Signals of a low-quality profile include:
- A poor ratio of links and linking domains
- Poor anchor text optimisation
- Links from low-quality or ill-reputed sources
We can help to identify the challenges facing your link profile and strategise how to move forward in a positive direction to avoid issues in the future and ensure your link profile remains in the best possible position for the long-term.