SEO Auditing Services & Performance Reviews

What is an SEO audit service?

An SEO audit service is a comprehensive evaluation of a website’s on-page and off-page elements to identify issues that could impact its ability to rank. The primary goal of an SEO audit is to uncover opportunities to enhance search engine visibility, which in turn can drive more organic traffic to a site and generate more revenue for your business.

How SEO auditing services help your business

Put simply, an SEO audit is a way of performing a health check on your website. Combining a technical, on-page and content audit, SEO auditing services will ensure all bases are covered and will allow you to review what is working well and identify the areas which require improvement.

From this evaluation, you’ll be equipped with the information you need to develop long-term strategies to increase your organic visibility further. Performing regular SEO audits is a great way to ensure your website is functioning as it should for users and search engines alike.

SEO auditing services can benefit any website, regardless of its size, industry, or existing performance. If you’d like to discover how an SEO audit could benefit your website, get in touch with the team to find out more.

Get in touch

SEO audit services we offer

A comprehensive SEO audit will look at multiple areas of your site including its technical performance and the quality of its on-site content and off-page elements. This will typically include an evaluation of page speed, indexability, link quality, mobile friendliness, content gaps and much more.

Impression has delivered technical, content and link audits for a wide range of large and medium-sized businesses across numerous sectors, including both B2B, B2C and non-profit. During our initial research and analysis, we’ll provide you with comprehensive recommendations that will address your main areas of focus and devise and plan to implement and track any changes that are made.

We can undertake SEO audits as one-off projects, or as a way to supplement an ongoing or proposed strategy. Our audits typically include:

Technical SEO Audits

Through our SEO technical site audits, we can review your site’s crawlability, index coverage status and related UX concerns to identify ways to make your site easier for both search engines and users to navigate.

On-Site Content Audits

Our onsite content audits review the targeting and quality of your existing content which determines the searches for which you are eligible to rank. We’ll also identify longer-term strategies to help you increase your organic visibility to the next level.

SEO backlink Audits

Through a backlink audit, we’ll review all of the links currently pointing to your website and identify those that may be harming your site’s credibility whilst spotting valuable, high-quality link opportunities.

Bespoke recommendation roadmaps

Following an SEO audit and analysis of the results, we will provide you with a thorough roadmap of actionable and prioritised recommendations for fixing on-page, off-page and technical factors that are hindering the performance of your organic visibility. This could include elements such as content duplication, broken links, a poor backlink profile or poor Core Web Vitals to name a few.

Audit implementation

Once the scope of the audit and roadmap has been agreed we will then work with you to get the recommendations implemented. Our in-house technical SEO consultants are fully positioned to support you with this, working alongside your developers as needed.

The company is well versed in the digital era, they are extremely professional and knowledgeable. I feel very confident with Impression in launching and scaling our business across Europe. They have over-delivered in our KPI's and have been reliable during the challaging times.

Assad Khan Head of Customer Acquisition

Our approach to SEO auditing

Whether you’re looking to implement an SEO audit as a standalone project or as part of an ongoing strategy, we can help.

We typically carry out SEO audits at the start of any SEO project to assess the quality and position of your current content. From this, we’ll be able to benchmark your content against your current competition to highlight impactful quick wins and to identify long-term strategic opportunities to develop your content further.

SEO audits can also be paired with our bespoke digital marketing training sessions. Through these tailored training sessions, we can teach you best practices to equip your in-house team with the knowledge and confidence to identify and capitalise on opportunities for growth in the future.

SEO auditing case studies

SEO strategy supports long term growth

Client

Services

SEO

Industries

Luxury & Beauty, Retail

Read Full Case Study

SEO strategy paints the perfect picture for online marketplace for artists

Client

Services

SEO

Industries

Home Improvement, Retail

Read Full Case Study

SEO auditing FAQs

talk to an expert

Find out what we can do for your business

Fill out the form, give us a call or drop us an email. We look forward to hearing from you.

SEO Auditing Services

Our SEO auditing services uncover actionable organic growth opportunities

What is an SEO audit service?

How SEO auditing services help your business