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SEO Auditing Services

Uncover opportunities to maximise your organic performance

Our SEO auditing services are designed to provide actionable recommendations on key aspects of your website’s performance. We deliver audits focusing on technical SEO, on-site content performance, a site’s backlink profile or any combination of the three.

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How SEO audit services help your business

Put simply, an SEO audit is a way of performing a health check on your website. Combining a technical, on-page and content audit will ensure all bases are covered and will allow you to review what is working well and identify the areas which require improvement.

From this evaluation, you’ll be equipped with the information you need to develop long-term strategies to increase your organic visibility further. Performing regular SEO audits is a great way to ensure your website is functioning as it should for users and search engines alike.

SEO audit services we offer

Impression has delivered technical, content and link audits for a wide range of large and medium-sized businesses across numerous sectors, including both B2B, B2C and non-profit. During our initial research and analysis, we’ll provide you with comprehensive recommendations that will address your main areas of focus and devise and plan to implement and track any changes that are made. 

We can undertake SEO audits as one-off projects, or as a way to supplement an ongoing or proposed strategy. Our audits typically include:

Technical SEO Audits

Through our SEO technical site audits, we can review your site’s crawlability, index coverage status and related UX concerns to identify ways to make your site easier for both search engines and users to navigate.

On-Site Content Audits

Our onsite content audits review the targeting and quality of your existing content which determines the searches for which you are eligible to rank. We’ll also identify longer-term strategies to help you increase your organic visibility to the next level.

SEO backlink Audits

Through a backlink audit, we’ll review all of the links currently pointing to your website and identify those that may be harming your site’s credibility whilst spotting valuable, high-quality link opportunities.

Our approach to SEO auditing

Whether you’re looking to implement an SEO audit as a standalone project or as part of an ongoing strategy, we can help.

We typically carry out SEO audits at the start of any SEO project to assess the quality and position of your current content. From this, we’ll be able to benchmark your content against your current competition to highlight impactful quick wins and to identify long-term strategic opportunities to develop your content further. 

SEO audits can also be paired with our bespoke digital marketing training sessions. Through these tailored training sessions, we can teach you best practices to equip your in-house team with the knowledge and confidence to identify and capitalise on opportunities for growth in the future.

SEO audit case studies

SEO strategy supports long term growth





Luxury & Beauty, Retail

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Read Full Case Study

SEO strategy paints the perfect picture for online marketplace for artists





Home Improvement, Retail

Read Full Case Study
Read Full Case Study

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Find out what we can do for your business

Fill out the form, give us a call or drop us an email. We look forward to hearing from you.