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Blog

Tips, advice, guides, opinions and updates from award winning digital agency Impression.

Our News
15.03.2024

1 min read

Impression shortlisted 3 times at UK Company Culture Awards 2024

by Matthew Ahern

Measurement
15.04.2024

6 min read

Modern Measurement Series #1 – The current media effectiveness landscape

by Sam Cooper + Greg Holland

Measurement
22.03.2024

3 min read

Bayesian Statistics in Media Mix Modelling: A real-world analogy

by Harry Brace

CRO
09.09.2026

6 min read

The future of marketing technology is (and let’s face it, always has been) server-side

by Aaron Dicks

PPC
20.03.2024

4 min read

How to overcome diminishing returns with ad & keyword testing in Paid Search

by Gina Wright

CRO
20.03.2024

6 min read

Improving paid search performance with micro-conversions

by Michael Weir + Mike Wickham

Google Algorithm Updates
07.03.2024

7 min read

February 2024 Google algorithm and search industry updates

by Charlie Cheyette

Digital Marketing
10.12.2024

8 min read

New spaces to drive awareness for DTC brands and retailers

by Harriet Fitzgerald

Digital PR
06.03.2024

6 min read

Managing affiliate partnerships through your Digital PR strategy

by Petar Jovetic

Paid Social
07.03.2024

11 min read

What’s new in Paid Media: February 2024 industry updates

by Jacob Shaw + Team Impression

CRO
13.03.2024

4 min read

Boosting Paid Media efficiency through UX Design

by Isabel Nunez-Lopez

Digital PR
26.02.2024

3 min read

How to use data to empower Digital PR strategies

by Petar Jovetic

Google Algorithm Updates
05.06.2024

7 min read

January 2024 Google algorithm and search industry updates

by Jonathan Theuring

Digital Marketing
25.03.2024

7 min read

Impression Picks – Digital marketing roundup for February 2024

by Michael Weir + Greg Holland

Our News
06.02.2024

1 min read

Impression shortlisted for Performance Agency of the Year for Campaign’s UK Agency of the Year Awards

by Matthew Ahern

SEO
06.02.2024

2 min read

Meta tags in SEO: What they are and how to use them

by Charlie Cheyette

Beginners' Guides
06.02.2024

15 min read

A beginners’ guide to Incrementality Testing and Media Mix Modelling

by Harry Brace

SEO
31.03.2025

16 min read

How to measure and improve page speed

by Luke Davis

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