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Blog

Tips, advice, guides, opinions and updates from award winning digital agency Impression.

Our News
05.09.2024

1 min read

Google nominates Impression for an Agency Excellence Award

by Matthew Ahern

CRO
30.08.2024

7 min read

Optimising website performance with a total testing approach to digital experience and SEO [Video]

by Michael Weir

CRO
28.08.2024

24 min read

Website heat maps: Definition, examples and analysis

by Michael Weir

CRO
23.08.2024

11 min read

Navigating changes in customer behaviour and improving user experience [Video]

by Michael Weir

Google Algorithm Updates
22.08.2024

8 min read

July 2024 Google algorithm and search industry updates

by Jonathan Theuring

CRO
11.02.2025

10 min read

Website Replatforming – Site migrations, redesigns and new domains [Video]

by Michael Weir

CRO
11.09.2024

3 min read

Customer Data Platforms – Getting the most out of your customer data [Video]

by Michael Weir

Data Engineering
25.08.2026

10 min read

A deep dive into Google Big Query ML for data-driven marketers

by Harry Brace

CRO
22.08.2024

3 min read

Customer Value Optimisation – Maximising lifetime value and return [Video]

by Michael Weir

Spotlight On
26.07.2024

1 min read

Spotlight On #13 – Sam Nobes, Brand & Marketing Director at Queensmith

by Mikey Emery

Measurement
23.07.2024

2 min read

Bounce Rate vs. Engagement Rate – What is the difference and which should you use?

by Alex Howat

Google Algorithm Updates
22.07.2024

10 min read

June 2024 Google algorithm and search industry updates

by Charlie Cheyette

Spotlight On
08.07.2024

1 min read

Spotlight On #12– Stephen Kenwright, Exited Founder

by Mikey Emery

Digital Marketing
28.06.2024

4 min read

Impression Picks – Digital marketing roundup June 2024

by Salik Chaudry + Jonathan Theuring

Our News
25.06.2024

1 min read

Impression Shortlisted 6 times at The 2024 Global Search Awards

by Matthew Ahern

SEO
23.01.2025

15 min read

Keyword cannibalisation: The definitive guide

by Charlie Cheyette

Digital Marketing
24.06.2024

5 min read

Building trustworthy media insights through model validation

by Harry Brace

Our News
24.06.2024

3 min read

Impression joins The Google Video Expert Program

by Mike Wickham

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