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In the course of two years, the CTR for organic results has dropped significantly on desktop and mobile. Seems to be a sign of Google making it much harder for businesses to get good results without paying for it. While CTR has dropped, the search volume and traffic to the website has stayed the same. […]

People say social media’s not about selling. But what do business owners want? Sales! The first thing to understand is that everything in social needs an image. Even stock images can make a big difference. The way marketing works is changing. It’s become much more human; much more personal. How can you personalise social media […]

Elliot Kemp is lead consultant at Push, a PPC specialist agency. Data should be the core of all digital marketing moving forward. You can’t make bricks without clay – you can’t do digital marketing without data. More and more data is the key to making digital marketing succeed. Elliot is presenting a new strategy at […]

Sabrina Garufi is an agency development manager at Google, talking about how we can measure complex customer journeys. Sabrina started by using the analogy of how we got to the conference. We all walked through the door, so should urban planners put all their resources into making pavements? No. Because people drove or came on […]

In the course of two years, the CTR for organic results has dropped significantly on desktop and mobile. Seems to be a sign of Google making it much harder for businesses to get good results without paying for it. While CTR has dropped, the search volume and traffic to the website has stayed the same. […]