Let's chat

+44 1158 242 212

Call us
Get in touch with our team
  1. Home
  2. Blog

Blog

Digital PR

Here at Impression, ongoing research and training is a huge part of how we keep our team up-to-date with the latest happenings in the world of digital PR. We regularly share our thoughts on the latest digital news right here on our blog, so you can keep up to date too!

Find out more about our Digital PR services, or browse our latest tips, advice and opinions below.

AI & Automation in Modern Marketing [Video series]
7 min read

AI & Automation in Modern Marketing [Video series]

What the AI Evolution Means for Marketers with Claire Elsworth & Nick Handley In this video, join marketing experts Claire Elsworth and Nick Handley as they demystify the AI evolution and explain what it means for modern marketers… Claire and Nick challenge the idea that AI is a threat, instead revealing how it’s a powerful […]

by Team Impression

The AIDA Model in Marketing: Uses & Examples
12 min read

The AIDA Model in Marketing: Uses & Examples

by Katie Barnard + Jonathan Theuring

Search in the AI Era: Optimising for Google AI Overviews & LLMs [Video]
5 min read

Search in the AI Era: Optimising for Google AI Overviews & LLMs [Video]

by Charlie Norledge + Lauren

A Strategic Guide to Brand Measurement
19 min read

A Strategic Guide to Brand Measurement

by Isabella + Ben Garry + Abbie Hare + Harriet Howarth + Lauren

2 min read

Building effective PR strategies ‘BRIC’ by ‘BRIC’

by Petar Jovetic

7 min read

Traditional PR vs Digital PR: The key differences and why it’s important

by Petar Jovetic

5 min read

Measurement in Digital PR and Link Building

by Matthew Ahern + Petar Jovetic

11 min read

ComplE-E-A-T: A framework to unite SEO and CRO strategy

by Petar Jovetic + Isabel Nunez-Lopez

5 min read

4 Digital PR tips for Black Friday

by Petar Jovetic

5 min read

Campaign Crunch #1: How we newsjacked Adele’s ‘30’ album to gain visibility for Funky Pigeon

by Ceryn Morris

6 min read

Managing affiliate partnerships through your Digital PR strategy

by Petar Jovetic

3 min read

How to use data to empower Digital PR strategies

by Petar Jovetic

2 min read

The crucial role of brand personalities and values in Digital PR

by Petar Jovetic

1 min read

AvailableCar appoints Impression as its organic search partner

by Polly Astill

5 min read

Captivating stakeholders: Winning Digital PR buy-in from C-suite

by Petar Jovetic

1 min read

Impression shortlisted for 8 UK Search Awards

by Polly Astill

6 min read

How to validate your campaign ideas to stand out from your competitors

by Petar Jovetic

1 min read

Impression wins Digital PR Campaign of the Year at the UK Digital PR Awards 2023

by Matthew Ahern

7 min read

Establishing trust in PR campaigns: Leveraging the power of expert commentary

by Petar Jovetic

1 min read

Impression nominated for three UK Digital PR Awards

by Polly Astill

6 min read

Using data to inspire your digital PR ideation

by Petar Jovetic

2 min read

Online PR Show 2022: Time to give a sheet about data and excel in digital PR

by Team Impression

Drop us an email

hello@impressiondigital.com

For new business enquiries, use our Get in Touch form to submit your brief and receive the quickest response.

Nottingham

Fothergill House, 16 King St, Nottingham, NG1 2AS, UK

London

Runway East Borough Market, 20 St Thomas Street, London, SE1 9RS, UK

Manchester

Colony, 1 Silk St, Ancoats, Manchester M4 6LZ

New York

160 Varick Street, New York, New York, 10013, USA
Google rating 10 stars out of 5 stars 64 reviews
DRUM

8.6

Drum Rating 8.6

Copyright © Impression Digital Limited, 2025. Any illegal reproduction of this content will result in immediate legal action.
Impression Digital® and Impression® are registered trademarks.
Impression Digital Limited Registered in England and Wales No. 08284662. VAT No. GB186363774.
Impression Digital Inc. Registered in Delaware No. 3619616