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Measurefest 2019: Chloe Fair – Traffic vs conversions – how SEO & CRO can work together

This article was updated on: 07.02.2022

With the everchanging landscape of digital, collaborative working is more important than ever. I want you to think back to the past few projects or campaigns or accounts that you’ve worked on – could there have been some better communication between the different parties involved? Were you too time-restricted to learn from the other parties?

There are things I’ve learnt over the years which have led me to believe that collaboration is key, and that is the basis of this talk today.

View my slides from Measurefest 2019 below.

Check out the other talks in the CRO stream at Measurefest below.