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Search Leeds is an annual search marketing conference, aimed at digital marketing professionals and provides them with actionable tips and advice for their own campaigns.

4 min read

Search Leeds: Sophie Coley – Search Listening: How and why we should be using Google data way beyond traditional keyword research

Sophie is talking about how and why we should be using Google data, way beyond traditional keyword research. Sophie is the Director of answerthepublic.com, a search query data visualisation tool, which maps out keyword predictions that you see when users make a Google search, allowing us to start answering our public/audience a lot better. She […]