Your first-party data is important to you and you will want to maximise its effect – that’s why all of our data and analytics solutions are bespoke to suit your business needs. Here are a few examples of digital tag management services we offer.
1
Paid advertising tracking
When investing in paid advertising, platforms like Google, Meta, Bing, Twitter and LinkedIn provide you with their events/tags/pixels to track activities. With a complex set of events registered in a tag management container, these specific events and conversions can be distributed to all platforms via the same triggering logic.
2
User behaviour tracking
One key benefit of implementing a powerful data layer for interfacing with tag management solution is that you can pick up on specific user attributes and page attributes, such as whether a user is known or logged in. This can then be used to exclude certain tags firing, or pushed into data platforms for segmentation in reporting.
3
Mirroring across analytics packages
It can be a challenge to aggregate data across analytics platforms into one usable dashboard. Data can be reflected from multiple tag management platforms such as Omniture, Snowplow and Adobe Experience Cloud into one platform of your choice for better data visualisation.
4
Ecommerce analytics
Combine data from your tag management platform with your data layer and analytics platform to uncover information such as currency codes or product batch information, which can then be used to optimise user journeys, plan your stock levels and improve conversion rates.
