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Blog

Tips, advice, guides, opinions and updates from award winning digital agency Impression.

Digital Marketing
25.09.2025

22 min read

The future of Travel & Tourism: Key industry trends

by Rebecca Edwards

Creative
24.09.2025

4 min read

AI + Creativity: How AI can help (not hurt) your brand

by Jean Tran

Digital Experience
24.09.2025

10 min read

Experimentation at scale: Building an agile approach to UX and Digital Experience

by Michael Weir

Our News
16.09.2025

1 min read

Impression shortlisted 3 times at The 2025 European Paid Media Awards

by Matthew Ahern

SEO
11.09.2025

18 min read

Stand out locally: A comprehensive guide to local SEO

by Jonathan Theuring

Beginners' Guides
22.04.2026

22 min read

Mobile Marketing: The Definitive Guide

by Sabina Cale

Google Algorithm Updates
10.09.2025

5 min read

August 2025 Google algorithm and search industry updates

by Milly Green

Paid Social
02.09.2025

10 min read

What’s new in Paid Media: August 2025 industry updates

by Team Impression

Digital PR
02.09.2025

2 min read

Impression hires first Head of PR and Social

by Matthew Ahern

Our News
01.09.2025

1 min read

Impression shortlisted 5 times at The Global Search Awards 2025

by Matthew Ahern

AI
28.04.2026

5 min read

Beyond Tomorrow: Navigating an AI-First Future [Video]

by Aaron Dicks + Mike Wickham

Digital Marketing
22.08.2025

5 min read

The Automation Advantage: Streamlining the Doing to Do More Thinking [Video]

by Liam Wade + Mike Wickham

Digital Marketing
22.08.2025

4 min read

How online platforms are adapting and implementing AI [Video]

by Mike Wickham

Digital Marketing
22.08.2025

5 min read

AI Supported Optimisation & Experimentation [Video]

by Liam Wade + Greg Holland

AI
28.04.2026

5 min read

Search in the AI Era: Optimising for Google AI Overviews & LLMs [Video]

by Charlie Norledge + Lauren

Creative
22.08.2025

4 min read

Balancing AI-Driven Optimisation with Human Creative Control [Video]

by Greg Holland

Digital Strategy
22.08.2025

5 min read

What the AI Evolution Means for Marketers [Video]

by Greg Holland

Google Algorithm Updates
12.08.2025

6 min read

July 2025 Google algorithm and search industry updates

by Jonathan Theuring

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