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Blog

Tips, advice, guides, opinions and updates from award winning digital agency Impression.

9 min read

Mythbusting Brand and Performance Marketing: Are they really so different?

by Harriet Howarth

6 min read

Impact x Efficiency = Effectiveness

by Claire Elsworth

2 min read

Meta Ads are limiting measurement for Healthcare Advertisers: Here’s what you can do about it

by Harry Brace

9 min read

May 2025 Google Algorithm and Search Industry Updates

by Claire Le + Suzannah Page

7 min read

Meta Blueprint Certification: Unlocking your Meta Advertising Potential

by Team Impression

17 min read

Mastering Media Planning and Budget Optimisation: Strategies for Marketers

by Aaron Dicks + Claire Elsworth

5 min read

Red Thread: How brands can break out of performance marketing

by Immy Sheppardson + Claire Elsworth

10 min read

What’s new in Paid Media: May 2025 industry updates

by Ana Pereira

7 min read

The AI Gambit: Google Marketing Live & I/O Roundup for 2025

by Nick Handley

8 min read

5 Display campaigns that captivated audiences and what you can learn from them

by Collette Pratt

11 min read

April 2025 Google algorithm and search industry updates

by Suzannah Page + Claire Le

4 min read

From screens to streams: The video advertising landscape and how to navigate it

by Jacob Shaw

1 min read

Impression Wins 2 awards at the European Search Awards 2025

by Matthew Ahern

4 min read

Display and Video Advertising: How to pick the right platform for your goals

by Harriet Howarth

2 min read

Impression Wins Best Agency To Work For at The 2025 UK Company Culture Awards

by Matthew Ahern

9 min read

What’s new in Paid Media: April 2025 industry updates

by Suhani Agrawal

6 min read

Using online reviews to support your Paid Media activity

by Oliver Dykes

4 min read

Meridian: Google’s Answer to Marketing Mix Modelling

by Nicholas Fruin

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