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As a digital marketer, you work in a fast-paced environment with a busy schedule and finding the time to keep up with an ever-changing online landscape can be difficult. With so many channels, it can be hard to understand where to focus your attention and where to invest your time and budget to achieve your goals.
That’s why we’re creating useful videos to share tips, techniques and tactics that you can digest in under 10 minutes! We’re gathering the thoughts of industry experts across various marketing disciplines to provide you with content to inform your strategy and help your business grow.
This is your video hub, where you can find actionable advice that will add value to your marketing strategy.
Creative testing and experimentation help identify which ad creatives, messaging, and formats drive the best results. Using A/B tests and other experiments, marketers can measure the impact of creative variations on key metrics like conversions, engagement, and brand lift. A strong measurement approach ensures data-driven decisions, optimises performance, and maximises ROI, making campaigns more effective […]
