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PPC

Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our digital experts regularly blog about the PPC news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!

Find out more about our PPC services, or browse our latest tips, advice and opinions below.

7 min read

Meta Blueprint Certification: Unlocking your Meta Advertising Potential

by Team Impression

10 min read

What’s new in Paid Media: May 2025 industry updates

by Ana Pereira

9 min read

What’s new in Paid Media: April 2025 industry updates

by Suhani Agrawal

6 min read

Using online reviews to support your Paid Media activity

by Oliver Dykes

9 min read

What’s new in Paid Media: March 2025 industry updates

by Team Impression

14 min read

What’s new in Paid Media: February 2025 industry updates

by Olivia Rowse

24 min read

Complete guide to the Google Ads Editor

by Salik Chaudry

7 min read

Impression’s paid media predictions for 2025

by Harriet Fitzgerald + Mike Wickham

9 min read

Planning for the peak selling season

by Jacob Shaw + Mike Wickham

4 min read

Create urgency this Black Friday with dynamic countdown ads

by Mike Wickham

3 min read

Impression joins The Google Video Expert Program

by Mike Wickham

24 min read

SEO & PPC: The differences & how they work together

by Rebecca Edwards

3 min read

How to measure offline conversions to optimise your paid search activity and improve ROAS

by Matthew Ahern

3 min read

Drive online traffic into offline stores with Google Ads

by Team Impression

1 min read

MOTORS appoints Impression to drive digital growth

by Matthew Ahern

4 min read

How to overcome diminishing returns with ad & keyword testing in Paid Search

by Gina Wright

6 min read

Improving paid search performance with micro-conversions

by Michael Weir + Mike Wickham

8 min read

New spaces to drive awareness for DTC brands and retailers

by Harriet Fitzgerald

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