Get in touch with our team

Remarketing Agency

Innovative remarketing services, delivered by a Google Premier Partner

As a leading remarketing agency, we can help you reach prospects in your existing audience at the right moments. Invest in our remarketing services for highly targeted campaigns managed by a Google Premier Partner across Google Ads, Microsoft Ads, Facebook and more.

  • Google-PremierPartner-2024

How remarketing services help your business

Remarketing services are one of the most effective forms of PPC available. By targeting audiences who have already shown interest in your product or service, remarketing creates huge opportunities for conversion, often at a much lower cost than other forms of digital advertising.

This channel is well suited to sites with established audiences that provide data for retargeting campaigns. To help you build up the necessary audience size for successful remarketing, Impression offers a wealth of supporting solutions such as SEO, PPC, paid social, and display advertising services.

Remarketing services we offer

We work with businesses across a range of industries, including B2B and B2C. Get in touch to discover how we can help your business succeed with specialised remarketing campaigns or read on to find out more.

Remarketing can be implemented in several different ways:

Display Remarketing

Display remarketing is a great way to target users who have already visited your site as they browse the web, encouraging them to revisit and make a purchase. For example, users who abandoned your site without completing a purchase can be encouraged to return via remarketing ads. Using the Google Display Network, we can implement highly segmented audience targeting to attract your most valuable customers and develop your remarketing strategy around this.

Remarketing Lists for Search Ads (RLSAs)

Remarketing lists for search ads (RLSAs) allow us to tailor your Google Search campaigns efficiently by showing ads to already engaged users who have not yet converted on your site, or by creating exclusive offer ads for loyal customers. In this way, we can distribute your spend more effectively to deliver more conversions and a higher ROI.

Social Media Remarketing

Users who have browsed your site can be retargeted on social media with ads based on the products they were looking at. Social media platforms such as Facebook and Twitter offer highly customisable audiences which allow us to optimise your retargeting campaigns according to your business goals.

Lookalike Audiences Awareness

Remarketing on social media doesn’t just increase your chances of getting conversions. By targeting audiences similar to your existing customers as well as customers themselves (called Lookalike audiences on Facebook), we can expand your online reach to include users who have not yet interacted with your site, ensuring ‘top of mind’ brand awareness when they are ready to buy.

Our approach to retargeting services

Opportunities to retarget ads to in-market audiences are never in short supply when you have the necessary user data. We help you source that data and guide your remarketing channel selection strategically.

As an established remarketing agency and Google Premier Partner, our team has decades of combined experience in helping brands like yours convert prospects into customers through retargeting campaigns. We work with you to understand your core customer base and wider business goals, then establish a strategy with the ideal channel mix to achieve them – with the potential for your ads to span across search (via RSLAs), social media, and the Google Display Network.

But remarketing is just one piece of the puzzle. To reach the stage where you’re in a position to run these ads, your business first needs to reach users further up the marketing funnel and build up the right audience. When working with established companies with substantial levels of on-site traffic, we can deliver successful retargeting campaigns right from the outset of our partnership. For smaller sites without enough existing users, we can help you gather the required data by driving qualified traffic to your site via other paid media channels and SEO.

Not sure if you’re ready for remarketing? Speak to our team for a free consultation.

Get in touch

Remarketing accreditations

Opportunities for remarketing campaigns can exist across both paid search and paid social channels, which is why your delivery team will be made up of paid media specialists with the right skillset to deliver excellent performance across any campaign.

Impression is proud to be both a Google Premier Partner agency and a qualified member within The Meta Business Partner Programme, which means that we have been recognised by these platforms for exemplary performance and client service.

Related case studies

View our work
Driving 218% conversions with multi-layered YouTube campaigns

Driving 218% conversions with multi-layered YouTube campaigns

Client

Services

Paid Media

Industries

Automotive, Finance

Read Full Case Study
Read Full Case Study
184.9% increase in revenue over 5-year partnership

184.9% increase in revenue over 5-year partnership

Client

Services

Analytics, Digital PR, Paid Media, SEO, Strategy

Industries

Automotive, Travel

Read Full Case Study
Read Full Case Study
179% increase in revenue for ecommerce brand

179% increase in revenue for ecommerce brand

Client

Services

Paid Media, SEO

Industries

Home Improvement, Retail

Read Full Case Study
Read Full Case Study

Remarketing FAQs

Talk to an expert

Find out what we can do for your business

Fill out the form, give us a call or drop us an email. We look forward to hearing from you.