PPC Consultancy

How our PPC consultants help your business

If your organisation has tried running campaigns but run into difficulties with reaching revenue or efficiency targets, enlisting the support of an expert PPC consultant can help you unlock new growth potential. Our team’s expertise has been built up through decades of combined PPC industry experience. We work with you to define targets and KPIs, then devise a strategy to help you grow revenue efficiently, scale your campaigns, and achieve wider business goals.

When you choose Impression for PPC consultancy, you’ll gain access to some of the leading minds in the industry – with specialists in all of the paid media channels at your disposal, from paid search to shopping, display, remarketing, and paid social advertising. We advise you on selecting the ideal channel mix to attract and convert customers, grow revenue, and maintain strong levels of advertising efficiency.

Get in touch to start your journey toward smarter, more profitable PPC campaigns.

PPC consultancy services

A successful campaign relies on regular auditing, testing and refining to remain efficient.

If your business is looking for strategic steer and implementation support, our team of leading PPC marketing consultants are on hand to help you meet your KPIs.

Whilst our PPC consulting services aren’t templated, we do review a number of set criteria to highlight areas for improvement.

The audit

We begin by reviewing your existing PPC campaigns, account structure and feature usage to identify missed opportunities and room for improvement. We also gather competitor insights to better understand your industry and your performance compared to your competition.

Identifying quick wins

We then leverage quick wins to immediately improve performance. This can involve changing a campaign setting, resolving merchant centre issues or simply improving your ad copy.

Building a long-term strategy

The next step is developing a long-term strategy to cement future success. We create projections of where the account should be in 3-12 months and build an ideal campaign structure for both search and shopping campaigns.

Looking forward: channel expansion

The final stage of our pay-per-click consulting process involves looking at other paid media channels, such as paid social, to drive high-level traffic and brand awareness.

Impression is a great agency to work with and they are always quick to respond to our queries. I truly feel like they are an extension of our in house team and I'm excited about our partnership.

Sian Garvey Director of Marketing

Our approach to PPC consultancy

Our PPC consultancy service is ideal for businesses looking for either a brief review of their account structure or a more detailed and in-depth analysis of their PPC account. Whether you’re based in London, the UK, or internationally, our PPC consultants provide personalised, actionable insights designed to drive success.

Innovation and collaboration are at the heart of what we do; we work closely with our clients to understand the specific challenges of their industry and build strategic campaigns that deliver high-value conversions. Our consultants have years of experience in managing complex PPC accounts, and our approach is always led by experimentation – going beyond best practice to ensure that your business benefits from the most effective, cost-efficient strategies available.

Through industry-leading tools and tried and tested strategic approaches, we identify wasted advertising spend and implement improvements to make more of your budget. Our expertise as a Google Partner and Bing accredited agency will help you identify quick wins, as well as inform your longer-term strategy.

Get in touch

PPC consultancy awards and industry recognition

Our PPC consultants have been sharing their expertise in the paid media industry since we were first founded in 2012.

As a highly regarded team of PPC consultants, we’ve contributed to the biggest conferences and events in the industry. Our consultants have presented at the likes of Hero Conf, PPC Live, Digital Marketing Europe, and Adworld Experience.

Multiple award wins have helped to demonstrate our ability to deliver exceptional results for clients and our commitment to ongoing innovation. We’ve consistently been recognised at The Drum Awards, Global Agency Awards, and UK Search Awards – discover more about our awards.

We are a Google Premier Partner, and a Select Microsoft Partner, and are recognised as a qualified member within The Meta Business Partner Programme.