Prospecting is the first step of a successful display advertising campaign. Building brand awareness within your target audience is crucial if you want to engage them to the extent that they will return to your brand when they are ready to make a purchase in the future.
As part of our display advertising service offering, we first leverage what we know about your target audience – who they are, where they are and how to speak to them. We reflect this in our display campaign strategy, creative and targeting to make sure we are reaching them in the right place, at the right time with the right message.
We strictly control frequency caps to ensure their ad experience is a positive one. Formats like video and custom branded formats on publisher sites allow us to be eye-catching, directing attention towards the brand. Measurement tactics such as brand lift studies help us understand the impact of our advertising beyond media metrics, to detect tangible shifts in audience behaviour resulting from our advertising.
After you’ve reached and engaged a new user, it’s crucial to remain front of mind, drawing them back to help them transition seamlessly through the customer journey.
Remarketing ensures you remain front-of-mind by re-engaging prospects who have previously engaged with your site. Using first-party data, we serve tailored creative to warm audiences, driving them back to your site and through the customer journey. After conversion, we exclude these users to minimise wastage and maximise ROI.
By working alongside a specialist display advertising company like us, you can rest assured that your ads will always be served to prospects in the right place and at the right time, whichever stage of the customer journey they are at.