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Tips, advice, guides, opinions and updates from award winning digital agency Impression.

11 min read

What’s new in Paid Media: July 2025 industry updates

by Olivia Rowse

3 min read

Google Search launches AI Mode in the UK: What marketers need to know

by Charlie Norledge

6 min read

Performance Marketing is getting smarter: The blurring lines between paid & organic advertising

by Charlie Norledge + Mike Wickham

5 min read

“Adstock” and the Long and Short of Advertising

by Harry Brace

8 min read

Which ecommerce platform is best for SEO?

by Scott Lynam

19 min read

A Strategic Guide to Brand Measurement

by Abbie Hare + Harriet Fitzgerald + Lauren + Greg Holland

5 min read

June 2025 Google Algorithm and Search Industry Updates

by Milly Green

7 min read

AI in Display & Video Advertising – Where does the value lie?

by Jacob Shaw

21 min read

What’s New in Paid Media: June 2025 Industry Updates

by Amandeep Padda

7 min read

Meta × GA4 Integration: A Marketer’s Guide

by Amandeep Padda

9 min read

Mythbusting Brand and Performance Marketing: Are they really so different?

by Harriet Fitzgerald

6 min read

Impact x Efficiency = Effectiveness

by Greg Holland

2 min read

Meta Ads are limiting measurement for Healthcare Advertisers: Here’s what you can do about it

by Harry Brace

9 min read

May 2025 Google Algorithm and Search Industry Updates

by Jonathan Theuring

7 min read

Meta Blueprint Certification: Unlocking your Meta Advertising Potential

by Team Impression

17 min read

Mastering Media Planning and Budget Optimisation: Strategies for Marketers

by Aaron Dicks

5 min read

Red Thread: How brands can break out of performance marketing

10 min read

What’s new in Paid Media: May 2025 industry updates

by Yasmin Burchill

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