Blog

PPC is frequently an essential digital channel for small to medium-sized businesses (or SMBs). Often local and offering a specific product or service,  SMBs that utilise paid search advertising benefit greatly from immediate results and ‘quick-win’ visibility that other digital channels can’t offer. But what happens if we’re bidding against brands with bigger advertising budgets […]

A write up & interpretation of Akvile DeFazio’s talk at PPC Hero Conference: ‘Set Your Metrics in Motion with Facebook & Instagram Video Ads’ Facebook and Instagram video ads are still heavily underutilised for B2C and even more so for, B2B brands. Video is not only effective in capturing the attention of your potential customers, […]

This blog was inspired by the keynote at PPC Hero Conference in October, hosted by Facebook’s US Agency Development Lead, Jason Dailey. Jason’s keynote wasn’t explicitly about content consumption, or even about video on Facebook. But for anybody interested in the psychology of marketing, the keynote was a thought-provoking look at content consumption in 2017 and […]

PPC is frequently an essential digital channel for small to medium-sized businesses (or SMBs). Often local and offering a specific product or service,  SMBs that utilise paid search advertising benefit greatly from immediate results and ‘quick-win’ visibility that other digital channels can’t offer. But what happens if we’re bidding against brands with bigger advertising budgets […]