Microsoft Advertising Agency | Bing Ads

How Microsoft Advertising services help your business

Did you know that a Search Engine People study found that Microsoft Advertising’s CPCs were 32.5% lower than Google’s in the automotive business and 59% lower in the insurance industry?

The platform offers a higher potential return on ad spend due to a niche user base, along with image extensions that cater for additional visual imagery and voice search implementation.

As a Microsoft Advertising Select Agency Partner and 2022 Agency Partner of the Year, Impression has a proven track record of success in Microsoft advertising. We take advantage of beta tests and brand-new features to pioneer the very best services for our clients.

Microsoft Ads services we offer

Microsoft Advertising offers a range of features to grow your business online through search on Bing and other channels. We utilise this platform to its fullest potential and provide you with outstanding outcomes.

Keyword research

Performing keyword research for Microsoft Advertising can help a business by providing insights into what keywords potential customers are searching for online. This information can be used to optimise ad campaigns and improve targeting.

Custom Microsoft Advertising strategy

Specialising in Microsoft ads management, our experts work with you to develop a bespoke strategy, analyse your current Microsoft advertising account, and implement plans to improve your campaigns. See our case studies here.

Quality score optimisations

Our approach to Microsoft Advertising includes an analysis of your current quality score level and landing page experience by keyword. Improving your landing page experience can equal a better quality score, cheaper CPC and improved return on investment.

I would recommend Impression as a digital marketing agency. The team are friendly, helpful and competent. It has been great working with them over the past year and I look forward to working with them in future.

Gemma Launchbury VP of Marketing, Norse Atlantic Airways

Features of Microsoft Advertising

Microsoft offers a range of features to grow your business online through Microsoft Ads and other channels.

Lower Advertising Costs

Bing’s niche user base means that getting clicks from the right customers costs a lot less, and so does a conversion. If you’re looking to expand your audience targeting but don’t want to drastically increase spend, then Microsoft Ads is for you!

Image Extensions

Microsoft has long been a pioneer of the ability to add images to search ads, as well as traditional text extensions. This is especially great for ecommerce businesses, or those who may benefit from additional visual imagery.

Voice Search

Bing is storming ahead with the development of its flagship voice recognition software. In 2024, voice search is predicted to continue to grow significantly. Microsoft Advertising is an excellent choice for advertisers wanting to get ahead of the trend.

Increased Visibility for Text Ads

The Bing search engine allows text adverts to show in its right-hand column as well as repeating these at the bottom of the page – doubling your amount of visibility! Microsoft Advertising can therefore be an excellent choice for businesses looking to increase online visibility alongside gaining conversions from a whole new set of audiences.

Our approach to Microsoft Ads Management

Microsoft Advertising boasts a unique blend of features that’s comparable to Google Ads but allows businesses to market their products and services to more specific audiences.

Rather than mirroring our approach to Google Ads on Microsoft’s platform, we have pioneered an award-winning approach that takes advantage of its unique strengths.

Market and keyword research

Keyword and industry analysis form invaluable insights. Discovering the precise keywords your potential customers are using to engage with your brand will refine your Microsoft ad campaigns, ensuring maximum impact and relevance.
Thanks to Microsoft’s ownership of LinkedIn, one of the platform’s features is bespoke audience targeting across Bing ads, allowing us to reach specific categories of people unavailable on other platforms. We take full advantage of this when our clients need to reach particular audience groups.

Ongoing management and review

Our status as a Microsoft Advertising Select Agency Partner means that we have built recognised success for our clients by using the platform’s unique features and will continue to gain access to the best new tools and features to maintain our performance.

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Microsoft Ads Agency

Microsoft Advertising - formerly Bing Ads - is a valuable alternative to Google Ads

How Microsoft Advertising services help your business