In late 2025, we surveyed 500 fashion and beauty marketing leaders to identify the shifts that defined the past year and the strategies driving growth in 2026.
Our respondents span the industry, from marketing managers to business executives. This report delivers the benchmarks you need to see how your brand stacks up against the competition.
Inside the report, you’ll discover:
- Top challenges: What’s keeping marketing leaders up at night.
- Revenue drivers: The specific tactics predicted to move the needle this year.
- Investment trends: Where brands are doubling down on their budgets.
- Performance metrics: How the industry is defining and measuring “success” now.
Key takeaways:
- 87% of brands project revenue growth this year.
- 73% plan to scale their marketing budgets.
- 66% are expanding their in-house marketing teams.
- 51% credit a formalized marketing plan as their #1 key to success.
- 46% of consumers now prefer shopping directly through brand websites (D2C).
- 70% of marketers report a measurable lift from AI-driven search.
Who did we survey?
