Our approach to LinkedIn Advertising
With LinkedIn’s audiences holding twice the buying power of the average online consumer, you’re marketing to a qualified audience that is more likely to act on new opportunities.
We use LinkedIn’s acutely detailed advanced audience capabilities to target demographics and businesses, whether it’s location, business size, job role or specific company name. We can layer this with additional data to supercharge your LinkedIn paid advertising campaigns:
Interest
Target audiences interested in everything from artificial intelligence to client experience (supported by Bing data)
Audience
Use LinkedIn’s advanced algorithms to find audiences similar to your core customers
Matched
Leverage valuable first-party data from your website or CRM to connect with existing prospects and customers, for example:
- Company Targeting – Reach your target companies and key decision-makers through account-based targeting campaigns.
- Contact Targeting – By connecting to your CRM or securely uploading a list of your contact IDs, it’s possible to market directly to prospects and known contacts.
- Retargeting – Market unique content to your segmented audiences based on actions they have taken on your website.
