LinkedIn advertising agency

LinkedIn Ads are served to users by competing in an auction. The self-serve ad system will usually recommend a bid based on the targeting and campaign goal you've selected. Or, advertisers can to decide how much to pay for a specific billable action, e.g. a click, or what target return on ad spend you want to make, from a range of bidding strategies.

It really depends on your performance and business goals. Like all ad platforms, the more you spend, the faster you learn, but any investment should be carefully considered. We recommend implementing a testing strategy, with a defined test budget and duration, before making a decision on whether to scale up spend.

Some businesses invest heavily into LinkedIn, the targeting options are unique among digital channels and can help drive results. Others find the costs (compared to other platforms) are too high to justify continued spend. We recommend a strategic approach - considering how much a lead or conversion is worth to you, to ensure you are getting a good return on investment.

LinkedIn’s system is built to favour high-performing, engaging ads. Specific creative best practices (such as length, format) as well as your behind-the-scenes choices (such as bids, audience targeting) can impact if your campaign is successful or not.

Hiring an agency for LinkedIn ads can save you and your business valuable time. Agencies can tap into existing platform expertise, such as what creatives and audiences work best, to ensure that any spend on the platform is well-optimised. This especially applies if you are testing LinkedIn for the first time, but also if you want to level up previous activity.