With over 400 million global users, there are plenty of opportunities for you to interact with your customers and build your brand.
Promoting tweets helps to build brand awareness, increase engagement and drive traffic to your website. In addition to brand amplification, Twitter Ads also drive revenue – 41% of the platform’s users are likely to purchase a product after exposure to an ad.
Twitter’s native advertising platform provides your business with a number of opportunities, including but not limited to:
1
Increase awareness and engagement
If you’re looking to grow your followers and build brand awareness, you may decide that Twitter’s top-of-funnel campaigns are best for you. Your content and handle will appear in your target audience’s home feed and notification centre which encourages them to acknowledge your brand. You can optimise for actions like Awareness, Follows, Tweet Engagement, and Video Views.
2
Drive conversions
You can create Twitter ads with the aim of driving website traffic, using Twitter’s tracking tools to monitor subsequent actions such as purchases, downloads or sign-ups. We can advise which objectives are best suited for your business goals, and help you optimise towards them.
