TikTok advertising agency

TikTok Ads are served to users by competing in an auction. TikTok’s system will recommend a bid based on the targeting parameters and campaign goal you've selected. Advertisers can decide how much to pay for a specific billable action, e.g. a click, or what target return on ad spend you want to make, from a range of bidding strategies.

Costs vary depending on your region, ad objective, and campaign performance. You choose ad objectives based on your goal, so if you’re looking to reach people - choosing an Awareness campaign may have the lowest CPM (cost per 1,000 impressions). Or, if you want to drive website purchases, a Conversion campaign may have the cheapest CPA (cost per action - e.g. website purchase.)

TikTok ads can perform better, worse, or similarly to other platforms - all depending on your brand, content and campaign settings.

TikTok has a high volume of daily active users, with a range of targeting available. If you have a defined audience, the chances are we can find them on TikTok. However, we can help you decide whether TikTok or another platform is best suited to you to meet your goals.

TikTok’s system is built to favour high-performing, engaging ads. Specific creative best practices (such as length, format) as well as your behind-the-scenes choices (such as bids, audience targeting) can impact if your campaign is successful or not.

Hiring an agency for TikTok ads can save you and your business valuable time. Agencies can tap into existing platform expertise, including what creatives work best, to ensure that any spend on the platform is well-optimised. This especially applies if you are testing TikTok for the first time, but also if you want to level up previous activity.