Pinterest Advertising

How Pinterest advertising services help your business

Not only a brilliant brand-building tactic, Pinterest ads can also turn awareness into action by targeting users that are in the market to buy. Did you know that 55% of Pinterest members utilise the platform with the intention to make a purchase?

Pinterest offers some of the most detailed interest-based targeting options out there, thanks to the special option to layer keyword targeting over the top of interest audiences. So you could, for example, target users who are interested in the outdoors – and overlay a broad match for ‘mountain bikes’ together with an exact match for your cycling brand name.

Most searches on Pinterest are unbranded, so this is a great chance to drive valuable traffic with lower competition, and therefore costs, vs channels such as PPC, whilst ensuring audiences who already know you aren’t being missed through the keyword matching.

Combine this with Pinterest’s fast-improving ad management system, now offering creative capabilities to rival Facebook, and you have an incredible opportunity to maximise the return on your digital investment.

For me, the most important thing is communication. The transparent and open communication is being perfectly managed by Callie and the team. Callie is always available to help out when needed.

Sam Van Simaeys Head of Marketing, hVIVO

Our approach to Pinterest advertising

We run Pinterest activity for a wide range of clients and have learned that ecommerce businesses running B2C campaigns generally see the most meaningful success.

Brands that can tap into Home, Beauty, Food and Fashion interests perform particularly well due to the inspiring nature of the platform, where 85% of users search for, and prefer, aspirational visuals. This, together with Pinterest’s unique ability to link visual content directly to your website, can powerfully boost not only your brand awareness – but your sales, too.

That’s not to say it’s just those verticals which have a place on Pinterest – we will advise if its the right opportunity for your business. Usage of the platform tends to spike around seasonal trends but also peaks according to individual life events such as getting engaged. If this matches trends in your business, then Pinterest advertising could form part of your paid media strategy.