Not only a brilliant brand-building tactic, Pinterest ads can also turn awareness into action by targeting users that are in the market to buy. Did you know that 55% of Pinterest members utilise the platform with the intention to make a purchase?
Pinterest offers some of the most detailed interest-based targeting options out there, thanks to the special option to layer keyword targeting over the top of interest audiences. So you could, for example, target users who are interested in the outdoors – and overlay a broad match for ‘mountain bikes’ together with an exact match for your cycling brand name.
Most searches on Pinterest are unbranded, so this is a great chance to drive valuable traffic with lower competition, and therefore costs, vs channels such as PPC, whilst ensuring audiences who already know you aren’t being missed through the keyword matching.
Combine this with Pinterest’s fast-improving ad management system, now offering creative capabilities to rival Facebook, and you have an incredible opportunity to maximise the return on your digital investment.