Advertising on Snapchat is increasingly powerful, and its real potential is still to be realised. Snapchat has seen rapid growth and is one of the most prevalent apps among younger audiences, with 39% of its user base falling into the 18-24 age range.
Gen Z is the first generation to be unaware of life without the internet. This has turned them into culturally diverse, tech-savvy consumers that are known to be somewhat difficult to reach through traditional advertising and even other paid social media channels. However, with the right Snapchat ads, your business will achieve higher engagement rates among your Gen Z audience.
Snapchat isn’t purely for young audiences, though. In some markets, such as the Nordics, Snapchat has more daily active users than almost any other platform.