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Google Analytics Consultancy

Turning your multiple data sets into meaningful business insight

Data is an essential component of any successful marketing strategy. Detailed data insights inform better decisions and provide quantifiable feedback on the returns gained from each investment made.

Analytics Consultancy Services

Standard website and app analytics installations are useful for seeing top-level data on traffic patterns, sources and behaviours, but often contain little in the way of specific goal tracking and ecommerce information, and can include unwanted referrals and incorrect traffic that dilute the value of the data therein.

With this in mind, Impression provides tailored consultancy around Analytics account configurations, as well as associated services, technology upgrades to Google Tag Manager or building custom reports in Google Analytics 4, extended Google Analytics 360, Looker Studio or reporting platform of your choosing.

Our Approach

Each consultancy engagement we undertake varies considerably, but these are all based on our tried and tested 80+ point checklist. We’ve listed just some of the included topics here:

Data Led Strategy

Any business investment needs to provide a return – we can all agree on that. What’s less clear is how best to monitor that return, with stakeholders all having their own KPIs and the perceived success of a campaign often being rooted in subjective as well as objective goals.

Impression is trusted by established, well known brands as well as growing enterprises to guide them on their data-led strategy. This means working closely with you to understand the overall goals of your business and to incorporate conversions throughout the online user journey to create a full picture of what should be tracked, why and how.

By setting a clear set of KPIs on both a macro and micro level, we’ll empower you to gain better visibility of the impact of your investments and to therefore make more informed decisions on your strategy moving forward.

We’ll use these insights to build your Analytics platform to report back on the metrics you need to see, and can also produce easy-to-use dashboards on Analytics and Google Data Studio for you to report to your wider organisation, too. Get in touch today to find out how powerful data can be for you.

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