In the digital world, first-party data and digital measurement are becoming increasingly vital to support any business’ marketing operations.
Whether you’re looking for nurture campaigns through an inbound marketing strategy, or nurturing your existing prospects or customers through marketing automation, you need a capable partner that’s used to customer acquisition strategies to get the most out of your investment.
To gain a complete picture of customer data, many businesses use customer relationship management (CRM) systems and Marketing Automation platforms such as HubSpot, Klaviyo, Pipedrive, Zoho, Emarsys, and more as their one source of truth. But once we have customer data in one place, what can you do with it? And does it actually provide a complete, accurate, holistic view of your customer’s journey?
Having access to connected data allows for the free-flowing of data from your CRM to your integrated third-party platforms, whether that’s a Marketing Automation platform such as Klayvio or a reporting platform like Looker Studio. Ensuring that your CRM software is integrated and synced correctly with advertising platforms, analytics and reporting software provides you with greater insights into your customer behaviour and needs. This makes sure that you can fully utilise your data when it comes to campaign activation, be that across SMS, Push Email, direct mail or paid media.