We can offer support at every level, from sales enablement, platform onboarding, setup, website & app implementation, tag management, to ongoing maintenance, reporting and data visualisation.
We can also set up all required BigQuery exports, as well as any custom data pipelines or ETL as required to get your marketing data in the right shape and shared with the right audience. Following this, we’re also able to take your data one step further to help leverage Google Cloud’s machine-learning capabilities to assist with things like forecasting and prediction.
1
Selection and setup
Enterprise web analytics is a complex decision with risks of vendor lock-ins and interoperability challenges. We’ll help you choose the best complimentary tech stack for your goals.
2
Website and Tag Management integration
Integrate with the chosen tag management tool of your choice - we prefer Google Tag Manager - and ensure your website’s data layer can power the data requirements you’ve selected an enterprise analytics solution for!
3
Audit
Data quality, completeness and depth of possible reporting events appropriate to your business. Especially with 360, are you capturing the depth of information that will make your marketing, ad tech and martech investments worthwhile?
4
Maintenance and ongoing reporting
We can offer periodical check-ins, alerts and training, data warehousing via BigQuery (or a warehouse of your choice), and data visualisation via Google Looker Studio, Tableau or Power BI, depending on your needs. We’re vendor agnostic.
