Towards the end of 2025, we surveyed 1,000 marketing professionals to understand the challenges in the marketing landscape over the past 12 months and what businesses plan to do in 2026.
We gathered responses from a mix of levels, from middle management to C-Level executives, across various industries, including automotive, FMCG, fashion, professional services and more.
This report shares our findings and allows you to benchmark your business and see how you compare to those of a similar size. Gain insights into:
- The biggest business challenges marketers anticipate facing
- The marketing activities that are predicted to drive the most revenue
- The areas in which additional investments will be made
- How marketers are measuring the success of their efforts
Here are some of our key findings:
- 77% of businesses expect revenue growth
- 69% expect to increase their marketing budget
- 54% plan to grow their internal marketing team
- 44% say that having a clear marketing plan is the key to success
- 54% use audience segments to personalise marketing activity
- 55% plan to increase investment in creative performance assets
Who did we survey?
