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White paper

A Guide to Media Effectiveness Measurement in 2024

    Optimising marketing resources and budget allocation is more important now than ever.

    In the current economic landscape, CEOs and CFOs are demanding better confidence in their returns on marketing investments. With strong headwinds from technology changes, driven by legal disputes, this year is set to see intensified reporting and evaluation challenges, prompting the need to adopt more sophisticated approaches.

    In our white paper, we take a deep dive into Media Effectiveness, Incrementality Testing and Media Mix Modelling, which has seen a huge increase in demand as marketers need more evidence and a single source of truth when it comes to making advertising investment decisions.

    Download the white paper for free and explore:

    • The current landscape of Media Effectiveness Measurement
    • Modelling, Testing and Attribution methods to achieve effective measurement
    • Different approaches to Media Effectiveness
    • Demonstrating the value of brand media vs performance media

    Media Effectiveness can empower marketers to refine their channel selections, and budgets, and maximise their return on investment in an ever-evolving digital landscape.


    Get the whitepaper!