We have surveyed 200+ marketing professionals in the B2B sector to understand what the marketing landscape in the United Kingdom might look like for businesses over the next 12 months.
This report shares our findings and allows you to benchmark your business and see how you compare to those of a similar size. Gain insights into:
- The biggest business challenges B2B marketers are facing
- The marketing activities that are predicted to drive the most revenue
- The areas in which additional investments will be made
- How B2B marketers are measuring the success of their efforts
Here are some of our key findings:
- 74% of B2B marketers agree that having a clear marketing strategy will be the key to success
- 95% of B2B marketers anticipate their business to grow in revenue in the next 12 months
- 86% plan to invest more into creative assets for performance marketing channels
- 84% plan to grow their internal marketing team in the next 12 months
- 44% believe Paid Social Advertising will be one of the biggest online revenue drivers in the next 12 months
- 59% of B2B Marketers struggle to target the right audience
Who did we survey?
