How a video and YouTube advertising agency helps your business
Video advertising campaigns can help you reach both known and new audiences across additional touchpoints. It plays an important part in your marketing mix and is typically used for top-of-funnel brand activation campaigns, complemented by video remarketing campaigns to help you drive conversions.
YouTube Video
YouTube’s powerful Google-owned platform is controlled via your Google Ads or DV360 account, offering targeting features such as life events, in-market, affinity and remarketing, in addition to much more.
YouTube offers a variety of video advertising formats and campaign settings including some where you only pay if your ad has been viewed.
Your YouTube campaign’s success can be measured by Brand Lift giving insight into the impact of your video campaign on your audience’s perception of your brand or service. YouTube’s BLS measurement looks beyond media metrics to help you understand the tangible behavioural shifts caused by your advertising campaign. Brand Lift questions include awareness, ad recall, familiarity, purchase intent and consideration.
YouTube campaigns are a great starting place for you if you’re wanting to expand your audience to maximise business performance. Choosing a dedicated YouTube advertising agency to support you will ensure that your campaigns deliver an excellent ROI.
Programmatic Video
Video Campaigns are a great place to start if your business is looking to explore potential new audiences and remarket to already engaged audiences. All activity can be measured from your Google Ads account, making it easy to keep track of your marketing performance. Leverage the Google’s demand side platform DV360 to run entirely programmatic video campaigns across broader ad inventory, additional formats (including CTV) and sophisticated 3rd party audiences available to premium advertisers.
We’re not just experts in YouTube ads – our team also acts as a wider video advertising agency for some of the world’s leading brands.
Also known as ‘forced view’, this ad type is shown in full to the user, without giving them the option to skip it, before they can watch their content. These ads are up to 15 seconds in length and because they are un-skippable, you are unable to remarket to this audience. They are great for driving brand awareness and achieving a large reach.
