YouTube Advertising Agency

How a YouTube advertising agency helps your business

YouTube advertising campaigns can help you reach both known and new audiences across additional touchpoints. These creative-driven ads play an important part in your marketing mix and are typically used for top-of-funnel brand activation campaigns, complemented by video remarketing campaigns to help you drive conversions.

But standing out on YouTube isn’t easy. To drive meaningful results that contribute towards your wider business goals, you need to create scalable, well-structured campaigns that leverage top-notch creative assets – whilst also positioning your brand in the right light. Once you have your campaigns set up, their performance will benefit from ongoing optimisation carried out by YouTube advertising specialists with experience of crafting bespoke strategies for the platform.

If you’re running YouTube ad campaigns, your business will also need a robust approach to marketing measurement to maximise the return on your investment. Our analytics and ad effectiveness teams work closely with the paid media department to ensure that, when you invest in YouTube advertising services, you’re able to connect that input with tangible business outcomes.

YouTube advertising services we offer

We’re not just a specialist YouTube ads agency – our team also acts as a wider online video marketing agency for some of the world’s leading brands.

YouTube Video Campaigns

We begin by reviewing your existing campaigns, account structure and feature usage to identify missed opportunities and room for improvement. We also gather competitor insights to better understand your industry and your performance compared to your competition.

YouTube advertising strategy

Working with our digital strategy team, we assess your business goals and devise bespoke campaign plans to help you achieve them. Looking to support a wider omnichannel strategy? Or boost conversions for a specific campaign? Whatever your aims, we can help.

Creative and branding services

Almost all successful campaigns on YouTube are backed by engaging creative assets. Unlike many YouTube advertising agencies, Impression also offers in-house creative capabilities. Head over to our creative marketing services page for a taste of what our design work can achieve.

Programmatic video campaigns

Video campaigns are a great place to start if your business is looking to explore potential new audiences and remarket to already engaged audiences. All activity can be measured from your Google ads account, making it easy to keep track of your marketing on YouTube.

Leverage Google’s demand-side platform DV360 to run entirely programmatic video campaigns across broader ad inventory, additional formats (including CTV) and sophisticated 3rd party audiences available to premium advertisers.

Impression is a great agency to work with and they are always quick to respond to our queries. I truly feel like they are an extension of our in house team and I'm excited about our partnership.

Sian Garvey Director of Marketing, Topps Tiles

What do YouTube video ads look like?

YouTube ads come in various different shapes and sizes and choosing which ones to go for will depend on your campaign goals. Below you can see an overview of the different types of formats available and if you need help determining where to invest your budget, get in touch with our team.

Skippable video ads:

These are the most widely used YouTube ad format, allowing users to skip your ad after 5 seconds. If they watch your entire ad to the end, however, you are able to remarket to them with additional video content. Skippable video ads are available across multiple devices including desktop, mobile and TV.

They can be personalised, giving you the option to add copy and integrate product feeds. Skippable video ads are great for reaching new users, driving consideration and boosting conversions, making them a great choice for various campaign goals.

Non-skippable video ads:

Also known as ‘forced view’, this ad type is shown in full to the user, without giving them the option to skip it, before they can watch their content. These ads are up to 15 seconds in length and because they are unskippable, you are unable to remarket to this audience. They are great for driving brand awareness and achieving a large reach.

Bumper ads:

At 6 seconds or under, unskippable bumper ads are a great tool to support longer form YouTube creative. Depending on your strategy these versatile ads can be used to promote or amplify your campaign message.

Mastheads:

This ad type allows your brand to advertise on YouTube’s homepage, driving reach and brand awareness. Your ad will autoplay at the top of the user’s screen.

In-feed video ads:

If you select this option, your ad will appear in the YouTube search results, ‘watch next’ area and the YouTube app home feed. This format will engage a middle-of-funnel audience, appearing in front of those who are actively searching for similar terms.

Our approach to video advertising

We’re an award-winning YouTube advertising agency, using tried and tested methods to deliver impressive results for our clients. Our 5-step approach covers planning, building, optimising, reporting and evaluating. Let’s discuss how this works:

1

Planning

After developing a deep understanding of your target audience, we can help you identify the best platforms and ad formats to reach and engage them.

We’ll take into account your budget, campaign goals and wider business strategy to plan and execute activity that delivers results.

Utilising our creative partnerships, we can guide you through the process of creating best-in-class video assets to target users effectively.

2

Build

We build all campaigns in accordance with our best practice to ensure they are brand-safe, efficient and goal-oriented, with a rigorous quality control process in place.

3

Optimisation

Your campaigns are optimised in real-time to ensure we are consistently delivering against your specific business goals

4

Reporting

Our transparent reporting process, via bespoke dashboards, allows you to monitor your campaign’s performance at any time.

Integration of video activity into your wider media mix will allow you to see the impact that your video campaigns are having.

5

Evaluation

All campaigns are evaluated to understand their impact. We’ll help you identify what worked well and what can be improved next time.

Brand lift: understand the impact of a campaign beyond media metrics. Brand lift can be used to evaluate creative or audience performance and learnings can be taken forward into future campaigns.

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