The Challenge:
Fire Seals Direct achieved excellent growth during the pandemic and despite the uncertain economic climate, wanted to continue this upward trend throughout 2022.
Having worked together since January 2021, our paid media team identified that Fire Seals Direct could grow its revenue through PPC activity by changing the way they reported on attribution. A more holistic overview of PPC activity would allow investment to the areas that would drive the most profitable growth.
Throughout 2022, we were tasked to achieve: