Optimised Amazon Advertising
Cut Wasted
Our team monitors search terms and continue to evolve targeting lists and negative out high spending but non-converting keywords, just like in search. We monitor hero and top performing products and work with you to maximise sales and overall Amazon performance of these. We’ll restructure advertising campaigns as required to achieve this and gain granular budgetary control.
Monitoring and
Impression’s Analytics and Insights team can supply bespoke and real-time advertising and performance dashboards to suit yours and your boards’ needs. Accurately monitor your return on investment and trading performance as it happens.
Target Display
Reach engaged and in-market Amazon shoppers both on and off platform through the Amazon DSP. Work with our strategists to target audiences based on product views, targeted product listings (cross sells) and general interest browsers based on your needs — all only on a cost per click basis.
Ongoing Bid and Budget
We’ll closely manage budget allocations and individual and category bids to ensure positioning is optimal. Work to a target ACOS / ROAS or work with us to maximise sales and revenue – whichever suits your business needs, cash cycle and resupply ability.
Targeted Product
Sponsored Product campaigns can run across all or part of your product inventory. They elevate specific product listings to top of page positions for more clicks and conversions – great for building a holistic Amazon Marketing Strategy and great individually for providing excellent ROAS.
Strategy Fed By Business
We’ll help you make the most of your promotional activities and stock and storage challenges. We understand the retail landscape and will prioritise important business promotional activities. Knowing what your business KPIs are we’ll be able to suggest the best allocation of media into Sponsored Products, Hero Products and Display campaigns.
