The purpose of local campaigns is more often than not to drive local search rankings or improve broader local visibility.
Our methods are dependent on your needs and budget. Often, option 1 makes the most sense for our clients because multiple areas can be reached at once or with one campaign. Option 2 is the most logical though if your business only operates in one area.
We’ll work closely with you to understand your requirements and to get the most value possible out of your PR budget.
Typically, our local PR campaigns run in one of two ways:
We run a national campaign with multiple regionalised angles
We run a campaign specific to a single region