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White paper

A digital content calendar: Key dates in the PR industry for content planning

    One of the main struggles for journalists, PRs and digital marketers is ensuring content is planned, viewed, outreached and has gained media coverage ahead of key dates, holidays and trends.

    Lots of tools exist to help amplify content – like ResponseSource – which is a journalist enquiry service that receives hundreds of requests from over 30,000 journalists, bloggers and PRs each week. It’s beneficial for obtaining and offering up content, expertise, insights and placing products into gift guides. 

    Throughout the year, key events create natural opportunities for your business to get its products and services seen. Gift guides and product reviews are seen throughout the year and almost daily during the holiday season, and with the holiday season contributing up to £84.9 billion for businesses, we want you to capitalise on it.

    With this in mind, we have analysed ResponseSource enquiry data to put together a white paper for the key dates in any PR calendar. By analysing numerous existing ‘content calendars’ and ResponseSource enquiry numbers, Impression has collated the most popular journalist holidays to create a textbook guide for quick wins. This white paper includes:

    • How will a digital PR calendar help your content planning?
    • Tips to help you plan your content
    • Tips for creating content and outreaching to journalists.

    Key dates & holidays:

    • New Years Day
    • Dry January
    • Chinese New Year/Lunar New Year
    • Valentine’s Day
    • Shrove Tuesday/Pancake Day
    • World Book Day
    • International Women’s Day
    • St Patrick’s Day
    • Mother’s Day
    • Ramadan
    • Easter
    • Father’s Day
    • Wimbledon
    • Amazon Prime Day
    • Summer holidays
    • Back To School
    • Halloween
    • Bonfire Night
    • Black Friday
    • Christmas Eve
    • Christmas Day
    • Boxing Day
    • New Years Eve

    For the PR industry, this paper provides insight into future campaign ideations and outreach considerations. It has provided data on the types of publications submitting enquiries for each holiday and the dates of these submissions.

    Want to explore the content in this guide further? Get in touch with our team today


    Download your free content calendar!