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White paper

A digital content calendar: Key dates in the PR industry for content planning

    ResponseSource is a journalist enquiry service that receives hundreds of requests from over 30,000 journalists and content creators each week.

    The enquiries received by journalists widely range from suggestions for gift guides to personal experiences and expertise on specific topics. Many of them revolve around key dates, helping marketers plan their content, conduct outreach and gain media coverage for their business.

    Events in the calendar like this create natural opportunities to get your products or services seen, with gift guides and features being published daily. The holiday season contributes up to $960.4 billion for businesses and we want you to capitalise on it.

    With this in mind, we have analysed ResponseSource enquiry data to put together a white paper for the key dates in any PR calendar. By analysing numerous existing ‘content calendars’ and ResponseSource enquiry numbers, Impression has collated the most popular journalist holidays to create a textbook guide for quick wins. This white paper includes:

    • How will a digital PR calendar help your content planning?
    • Tips to help you plan your content
    • Tips for creating content and outreaching to journalists.

    Key dates & holidays:

    • New Years Day
    • Dry January
    • Chinese New Year/Lunar New Year
    • Valentine’s Day
    • Shrove Tuesday/Pancake Day
    • World Book Day
    • St Patrick’s Day
    • Mother’s Day
    • Ramadan
    • Easter
    • Father’s Day
    • Wimbledon
    • Amazon Prime Day
    • Summer holidays
    • Back To School
    • Halloween
    • Bonfire Night
    • Black Friday
    • Christmas Eve
    • Christmas Day
    • Boxing Day
    • New Years Eve

    For the PR industry, this paper provides insight into future campaign ideations and outreach considerations. It has provided data on the types of publications submitting enquiries for each holiday and the dates of these submissions.

    Want to explore the content in this guide further? Get in touch with our team today


    Download your free content calendar!