Native advertising isn’t new in the marketing world, however, in the digital age, native advertising opens up a wide range of opportunities for your business to attract and engage with your target audience.
Today, more and more consumers are becoming conscious of adverts within their digital content. Native advertising offers a way of blending paid ads and organic content through the means of sponsored content – essentially, a type of paid advertising that appears natural to users. The variety of media formats available can help you grow your digital presence, build brand loyalty and meet KPIs alongside other formats.
Native advertising is a premium service, with a reasonable cost of entry, due to the nature of hard to achieve placements being manually negotiated.
Sponsored content & premium advertorials
Native advertising is usually found on reputable and brand-safe news and media sites, which is occasionally then cross posted by the publisher on social media. On these sites, brands can sponsor articles written by in-house journalists or brands may pay to have their own articles published or featured on the site.