What's Included?
We therefore tailor bespoke audits around each individual client, once we have got to know them, their needs and wants. There may be areas that don’t need our attention, and sometimes we might delve deeper into a particular area to provide the best feedback and opportunity possible.
A typical audit may include (but is not limited to):
Performance
Using data from measurement platforms including Google Analytics as well as a vast array of technical analysis tools and keyword trackers, we’ll assess which of your marketing channels is delivering against your KPIs, which are struggling to perform and why, and where opportunities for improvement lie.
Sector and Competitor
Understanding where you fit within your marketplace and how you fare against your competitors is an essential part of a digital marketing audit. We’ll help you to identify your online competitors, to understand what they’re doing well, and to spot the opportunities to outperform them.
Audience
Successful digital marketing is all about communicating in the most appealing and appropriate way to your specific target audience. Using a range of data analysis tools, we’ll help you better understand your website audience and provide advice to help you improve engagement and drive higher conversion rates.
SEO
SEO is all about creating the best online experience for your users – and ensuring the search engines like Google recognise your site and rank it appropriately. We’ll perform an in-depth analysis of the technical elements of SEO, of your on page optimisation and of your off-page profile to provide clear actions that will improve rankings and push conversions.
PPC
PPC is all about applying budget intelligently to get the best possible return on investment by attracting new customers and retaining existing. We’ll audit your current paid activity across AdWords, Bing, social media and any other channels you’re using, providing guidance to help you make better use of your budget.
Strategic
No digital marketing is complete without a clear set of actions to be taken as a result. We’ll make comprehensive, tangible recommendations which can be implemented by you, your team or by us. These recommendations are provided using a traffic light system to prioritise according to what will make the biggest impact on your business.
