For those at a more advanced stage of their SEO journey, finding new avenues and new opportunities is only one element of a complete strategy.
As our Head of SEO Pete Jovetic explained in his address at our recent event with Google, savvy marketers are also investing in smaller incremental gains – which add up to much greater successes.
Watch his full video below:
![Creating SEO Strategies for Incremental Gains [VIDEO]](https://images.impression.co.uk/2022/03/SEO-Strategies-Video.jpg?auto=format%2Ccompress&w=1536&h=1536&q=65&fit=crop)
