Nicholas Fruin’s posts
3 min read
The future of Marketing Mix Modeling is Bayesian: Here’s why
by Nicholas Fruin
5 min read
3 min read
The baseline in Marketing Mix Modelling
by Nicholas Fruin
5 min read
“Adstock” and the Long and Short of Advertising
by Nicholas Fruin
4 min read
Meridian: Google’s Answer to Marketing Mix Modelling
by Nicholas Fruin