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Digital PR is no longer about links alone.
It’s about shaping how your brand shows up in SERPs, in social and in AI-powered discovery. We design PR for the moments that influence decisions, wherever they happen.
We create global award-winning digital PR campaigns that strengthen SEO, LLM and brand performance.
That means:
Our activity is built to influence both reputation and rankings.
Learn more about our approach:
Our campaigns are engineered to earn:
But they’re also built to resonate.
We combine media insight, search behaviour and platform understanding to create stories that: Journalists want to cover, audiences want to engage with, and AI systems can surface.
Because digital PR should build fame and discoverability in equal measure.
We help brands and leadership teams show up with a clear point of view across media, social and search. Through expert commentary, insight-led content and strategic media opportunities, we position voices that journalists want to quote, audiences want to follow, and platforms want to surface.
Because when expertise is visible, it doesn’t just build reputation, it strengthens authority, improves discoverability and shapes the conversations that matter.
Great content shapes how brands are discovered, understood and trusted. It keeps brands visible in search, active in social, and present wherever audiences are discovering information.
We create strategic content in a variety of formats that work across search, social and owned platforms. Designed to perform on-page and travel off-page — strengthening discoverability, building authority and keeping brands part of the conversation.
When content is built with purpose, it drives visibility, influence and long-term brand credibility.
We collate and analyse credible data that gives stories weight. Turning opinions into evidence and ideas into headlines.
We design data-led campaigns that uncover meaningful insights — the kind journalists want to report, audiences engage with and platforms surface.
From surveys and consumer research to trend analysis and proprietary datasets, we create statistics and narratives that stand up to scrutiny and can be used across media, search and social.
LLMs surface brands and entities they trust.
We design authority programmes that strengthen the signals generative platforms rely on — authoritative coverage, expert perspectives and credible brand mentions across trusted publications and creator content. Resulting in stronger visibility in AI-generated answers and the ecosystems shaping modern discovery.
Unrestricted visibility. Unique Measurement.
Measuring link performance can be ambiguous. We remove the guesswork with our proprietary link measurement platform, Velocity.
Velocity provides you with clear and transparent data into the success of our campaign performance.
By highlighting the long-term impact of link building and entities, it helps you demonstrate how activity contributes to real commercial success.
Client
Services
Digital PR, SEO
Industries
Home Improvement
Client
Services
Digital PR, Paid Media, SEO, Strategy
Industries
Retail
Client
Services
Digital PR, SEO
Industries
Fashion, Luxury & Beauty
We absolutely love collaborating with Impression - they truly understand our brand and ambition to disrupt the food gifting market. This is exactly what they achieved with the Christmas Dinner Scone and it worked perfectly!
Sophie Handley Head of Marketing at The Cornish Company
Some of the world’s leading brands invest in digital PR with Impression. Our work is always tailored to the unique needs and goals of your business, but a typical strategy will comprise:
Our digital PR strategies are fuelled by creativity and directed by an in-depth understanding of the media and the client’s brand. The campaigns and strategies we build for clients have brand, relevance and purpose at the heart, and sit on a foundation of SEO understanding and direction. Our work exists to earn press coverage with storytelling that resonates with customers. We create brand affinity and influence organic visibility to drive effective bottom-line impact.
traditional PR vs digital PR
What’s the difference between traditional PR and digital PR?
Predominantly the major difference between traditional PR and digital PR is in measurability and being able to establish a return on investment. We use a wide range of PR tactics to achieve our client’s goals, agreeing in advance on the KPIs and ensuring relevant, measurable, visible and tangible benefits.
Digital PR and SEO
Digital PR is a fundamental requirement of SEO, and each service benefits the other
Digital PR can benefit your SEO strategy by encouraging coverage and links around the web which point back to your site. This improves the authority and strength of your site. Similarly, SEO benefits digital PR by uncovering the topics and themes that people are searching for.
Our Digital PR and SEO team works closely to ensure that on-page content drafted for the site is newsworthy and can lend itself to coverage or natural pick-up by journalists.
We believe that effective digital PR is an integral part of the ‘bigger picture’. Our digital PR experts work closely with our own or your internal SEO team to understand the goal, whether that’s to improve rankings for a particular page, drive more traffic to a particular product or simply help raise brand awareness online. Together, we drive measurable results that can be attributed to our combined activity.
We do this by taking SEO one step further. Whilst traditional SEO link building might focus on getting links to a page, digital PR is all about understanding the product or service that’s being promoted, distilling the core messages surrounding it and communicating those messages in such a way that they are featured in the places your audience is already active online. As a result, you also get more links to your website, which supports your SEO success overall.
Fill out the form, give us a call or drop us an email. We look forward to hearing from you.
