Types of resources
By definition, anything that is created for your website could be considered a resource, but in this instance, we’re focussing on your content that is long-form, informative, expertise or data-led and something that ranks well within its own right, appearing for search terms that journalists and customers will be searching.
The types of resources include, but are not limited to:
Often created using proprietary or owned data, reports offer insights into customers, businesses, and markets or are used to highlight trends and predictions. Reports are perfect for displaying a lot of information in a way that journalists can use for reference.
White
White papers take an in-depth look at an issue and work to provide an outcome or solution. For businesses that undertake research or as part of their day-to-day, uncover findings, then white papers could be a way to display this information and make it newsworthy and linkable. Off the back of something like a white paper, our digital PR team will be able to find the most notable parts and rework these into outreach opportunities to proactively build links to the asset, while the piece itself will remain on site to gain links naturally.
Informative
Similar to white papers and reports, informative guides explain processes from start to finish. For example, you may be a price comparison service and therefore a guide on your site about ‘how to find the best car insurance providers’ would be appropriate. Something like this can be embellished with supporting content, data and insight to make it not only an informative guide that solves an issue (like the best car insurance provider) but to also make it something that is newsworthy and earns links and traffic.
