Media Planning Agency

Media planning is the process of deciding where, when, and how to allocate your marketing resources and invest your media budget to deliver the most impactful outcomes. It turns strategy into a tactical plan that allocates your resources across channels and timeframes.

A good media planning agency helps you define your goals, choose the right channels, forecast results, and build an experimentation roadmap. At Impression, we help you turn evidence into action across campaigns and always-on performance activation.

If you want better results from your media budget or clearer alignment between strategy and delivery, media planning can help. We work with marketing teams of all sizes to bring structure, accountability, and confidence to your activation.

We analyse your customer data alongside platform and industry insight to define who you should be reaching, where they are most active, and how best to engage them to deliver against your highest priority strategic objectives, based on your business goals.

We combine performance data, audience behaviour, and campaign goals to recommend the best-fit channel mix. Our plans balance reach, intent, and cost efficiency, and evolve through ongoing experimentation.