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Jonathan Theuring

Senior SEO Strategist. Joined Impression in July 2019.

I was an aspiring journalist as a school-leaver, completing an internship at Beijing-based magazine, The World of Chinese. From here, I went on to study English at Durham University and then a Marketing MSc at The University of Nottingham. I kept up my journalistic ambitions throughout this time, writing for several different student newspapers and online publications.

It was during my master’s degree that I became switched on to digital marketing and SEO in particular. Alongside my studies, I took a voluntary role supporting a local wedding and events company, then joined Impression part-time whilst writing my MSc dissertation in July 2019. I was employed by the agency on a full-time basis two months later, and went on to progress from my entry-level role up to my current position.


Something that I’m really proud of:
I will always be proud of having secured a role at Impression and getting promoted to where I am today. Outside of work, though, I’d say that winning a Faculty Academic Excellence Award on my MSc Marketing course is one of my proudest accomplishments.

Outside of work:
I’ll often be found out with friends, playing games, or chilling at home with my partner and our cats.

Jonathan Theuring has specialist knowledge in Content Strategy and SEO Consultancy.

Jonathan Theuring’s posts

25 min read

Schema markup: The definitive guide

1 min read

Google’s AI Overviews: What you need to know

17 min read

Guide to Bing Webmaster Tools for 2024

31 min read

Bing vs Google: Search Engine Comparison 2024

18 min read

The purpose of blogs: Showcasing value in Google Analytics 4