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Emma Carstairs

Digital PR Strategist. Joined Impression in November 2021.

I graduated from Newcastle University with a First Class Degree in Marketing. During my time at Univerisity, I completed a one-year work placement at The Body Shop, working as the Global Brand Communications Intern. I had exposure to a wide variety of marketing activities such as organising press events, influencer and press send-outs, offline coverage, and influencer partnerships. Following my graduation, I began working at a traditional PR agency where I had the opportunity to work with some exciting market-leading brands. Finding a passion for Digital PR, I explore my next opportunity working at Jellyfish, which is where I learnt all things digital and SEO.

At Impression, my role involves ideation for client campaigns, research, building relationships with journalists through outreach, and writing written assets such as press releases.

Something that I’m proud of:
Presenting an influencer strategy to 80 PR managers from around the world as an intern.

Outside of work:
Find me enjoying a bottomless brunch, going to the gym or cooking!

Emma Carstairs has specialist knowledge in Digital PR.

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