Efficiency, insights and inspiration – These are only a few benefits when it comes to leveraging AI in your Paid Social campaigns.
But this isn’t about using AI to replace marketers, instead, we will be looking at how paid social marketers can use AI as a tool to explore the opportunities, the rewards and the best practices you need to succeed in this new era of digital marketing.
Download the white paper for free to explore:
- Boosting Performance and Efficiency: AI-driven automation to handle tasks like bidding and budget allocation, helping your campaigns become more efficient and effective.
- Enhancing Creative and Insights: Learn how Generative AI can streamline creative production and give you deeper insights through predictive analytics and social listening.
- Navigating Risks and Best Practices: We’ll show you how to maintain human oversight to counter risks like data privacy issues, AI bias, and the loss of campaign control.
- Evolving Your Role: As AI evolves to automate certain tasks, your role shifts from execution to strategy.
Platforms we will be covering that use AI in their platform:
- Meta: Learn how Meta’s Advantage+ campaigns and Lookalike Audiences use machine learning to automate targeting and deliver personalised ads, often expanding beyond your initial audience suggestions for better results.
- Reddit: Learn how Reddit’s Automated Targeting expands the reach of your ads based on your seed audience, helping to improve campaign performance.
- LinkedIn: Learn that LinkedIn’s equivalent, Accelerate, works with features like Predictive Audiences to automate and enhance ad targeting.
- TikTok: Learn about TikTok’s Smart+ suite, which includes Lookalike Audiences that algorithmically expand your selected audience to achieve better results.
- Pinterest: We highlight Pinterest’s Performance+ features, similar to Meta’s Advantage+, noting they can lead to lower costs and significant time savings in campaign creation
