Local PR Agency
Engage a local audience or increase your presence in a trade vertical
Our Digital PR team is experienced with local press up and down the country and has knowledge of what makes a good local story. If increasing your B2B presence within trade verticals is your focus, we can help you shape your strategy.
What to expect from local PR campaigns
The purpose of local campaigns is more often than not to drive local search rankings or improve broader local visibility.
Our methods are dependent on your needs and budget. Often, option 1 makes the most sense for our clients because multiple areas can be reached at once or with one campaign. Option 2 is the most logical though if your business only operates in one area.
We’ll work closely with you to understand your requirements and to get the most value possible out of your PR budget.
Typically, our local PR campaigns run in one of two ways:
1
We run a national campaign with multiple regionalised angles
2
We run a campaign specific to a single region
Local PR
Local PR isn’t just about improving the profile of local businesses.
Being local can mean various things. There is a large section of the media dedicated to regional coverage meaning that even a national brand can achieve new links through the regionalisation of a larger scale campaign. Local PR also ties in neatly with local SEO; this recognises that achievement of high visibility for short-tail queries is challenging but often exploration of long-tail queries such as localised versions of a term can deliver great rewards.
Local PR working alongside a targeted SEO strategy
When used as a tactic to drive coverage from local and relevant domains and publications, local PR is the ideal strategy to marry up to a location-based targeted organic strategy.
Often digital PR campaigns have multiple angles which naturally lend themselves to local-focussed outreach. But more than that, our digital PR teams can immerse themselves in different local cultures and issues that are important to communities, crafting digital PR campaigns that will achieve coverage in targeted locations.
These strategies could be utilised to drive coverage and brand awareness in localities where there may be target customers for a business or conversely where a business wants to drive more custom or leads. To discover more about promoting your business in local search results, head over to our local SEO page.
Local PR FAQs
Digital PR related Case studies
Reactive campaign achieves 180+ links for national card retailer
Client
Services
Digital PR
Industries
Retail
Read Full Case Study
Master jeweller unlocks £1m in monthly revenue
Client
Services
Digital PR, SEO
Industries
Fashion, Luxury & Beauty
Read Full Case Study
700+ links drives success in a competitive SERP landscape
Client
Services
Digital PR
Industries
Automotive, Finance
Read Full Case Study
Talk to an expert
Find out what we can do for your business
Fill out the form, give us a call or drop us an email. We look forward to hearing from you.
