Microsoft Ads Agency
Expand your reach and drive conversions with our Microsoft Ads management services
As a certified Microsoft Advertising agency partner, we can help you unlock your potential and gain a competitive advantage in the market. Formerly known as Bing ads, Microsoft Advertising provides a platform that helps you expand paid media campaigns beyond Google Ads. Microsoft Ads provide high visibility across Microsoft Edge, Yahoo, and Xbox—where Bing serves as the official search engine—offering businesses an effective and often more cost-efficient alternative for digital advertising.
How Microsoft Advertising services help your business
Microsft Ads offer a higher potential return on ad spend due to a niche user base, along with image extensions that cater for additional visual imagery and voice search implementation, both crucial for today’s evolving digital landscape to help you stay ahead of the competition.
As a Microsoft Advertising Select Agency Partner and 2022 Agency Partner of the Year, Impression has a proven track record of success in Microsoft advertising. We take advantage of beta tests and brand-new features to pioneer the very best services for our clients.
Our approach to effective Microsoft Ads Management
Microsoft Advertising boasts a unique blend of features that’s comparable to Google Ads but allows businesses to market their products and services to more specific audiences.
Rather than mirroring our approach to Google Ads on Microsoft’s platform, we have pioneered an award-winning approach that takes advantage of its unique strengths.
Market and keyword research
Keyword and industry analysis form invaluable insights. Discovering the precise keywords your potential customers are using to engage with your brand will refine your Microsoft Ad campaigns, ensuring maximum impact and relevance.
Thanks to Microsoft’s ownership of LinkedIn, one of the platform’s features is bespoke audience targeting across Bing ads, allowing us to reach specific categories of people unavailable on other platforms. We take full advantage of this when our clients need to reach particular audience groups.
Create and optimise ads
Guided by in-depth market and keyword research, we’ll look to optimise existing ads or create new ones where opportunities arise, ensuring maximum impact and engagement to enhance your click-through rates.
Ongoing management and review
Once the ads are live, we will continuously review and improve your campaigns using real-time KPI tracking to ensure they are optimised to maximise performance. As a Microsoft Advertising Select Agency Partner, we have access to the platform’s exclusive features, ensuring your campaigns always stay ahead of the competition.
Microsoft Ads services we offer
Microsoft Advertising offers a range of features to grow your business online through search on Bing and other channels. We utilise this platform to its fullest potential and provide you with outstanding outcomes.
Keyword
Performing keyword research for Microsoft Advertising can help a business by providing insights into what keywords potential customers are searching for online. This information can be used to optimise ad campaigns and improve targeting.
Custom Microsoft Advertising
Specialising in Microsoft ads management, our experts work with you to develop a bespoke strategy, analyse your current Microsoft Advertising account, and implement plans to improve your campaigns. See our case studies here.
Quality score
Our approach to Microsoft Advertising includes an analysis of your current quality score level and landing page experience by keyword. Improving your landing page experience can equal a better quality score, cheaper CPC and improved return on investment.
I would recommend Impression as a digital marketing agency. The team are friendly, helpful and competent. It has been great working with them over the past year and I look forward to working with them in future.
Gemma LaunchburyVP of Marketing, Norse Atlantic AirwaysImpression's approach to account management and ways of working have helped solidify the success we've seen through the strategy and tactics deployed by the Paid Media account team
James ChesterEcommerce Manager, Rutland CyclingImpression is a great agency to work with and they are always quick to respond to our queries. I truly feel like they are an extension of our in house team and I'm excited about our partnership.
Sian GarveyDirector of Marketing
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Why partner with us for your Microsoft Ads management?
Microsoft offers a range of features to grow your business online through Microsoft Ads and other channels. However, partnering with a certified Microsoft Ads agency like Impression will allow you to benefit from these tools as well as beta tests and brand-new features exclusive to Microsoft Advertising Partners.
Lower Advertising
Bing’s niche user base means that getting clicks from the right customers costs a lot less, and so does a conversion. If you’re looking to expand your audience targeting but don’t want to drastically increase spend, then Microsoft Ads is for you!
Image
Microsoft has long been a pioneer of the ability to add images to search ads, as well as traditional text extensions. This is especially great for ecommerce businesses, or those who may benefit from additional visual imagery.
Voice
Bing is storming ahead with the development of its flagship voice recognition software. In 2024, voice search is predicted to continue to grow significantly. Microsoft Advertising is an excellent choice for advertisers wanting to get ahead of the trend.
Increased Visibility for Text
The Bing search engine allows text adverts to show in its right-hand column as well as repeating these at the bottom of the page – doubling your amount of visibility! Microsoft Advertising can therefore be an excellent choice for businesses looking to increase online visibility alongside gaining conversions from a whole new set of audiences.
Related case studies
View our work
Paid media strategy unlocks over 5,000 new visitors for retailer
Client
Services
Paid Media
Industries
Home Improvement, Retail
Read Full Case Study
Driving awareness for Cancer Research UK
Client
Services
Paid Media
Industries
Not for Profit
Read Full Case Study
Integrated strategy achieves 33% of unique visitor share
Client
Services
Paid Media, SEO
Industries
Home Improvement, Retail
Read Full Case Study
Microsoft Advertising FAQs
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Find out what we can do for your business
Fill out the form, give us a call or drop us an email. We look forward to hearing from you.
