Maximising Snapchat’s advertising potential
Ads work best when they look similar to native Snapchat content so keep your content short, and don’t be afraid to show a lighter side. Some features work best for brick-and-mortar locations, such as geo-filters. We can help you determine how to unlock opportunities that align with your brand, its target aspirations and wider business goals.
Ad
Explore Snapchat’s innovative mobile-only ad formats, including AR lenses and geo-filters, allowing users to interact with your branded and location-based filters. You can also opt for Snap, Story, or Collection formats (among others) that make the most of Snapchat’s full-screen, mobile-only experience. If you want to showcase your products or brand through a series of images or videos, create engaging, non-skippable 6-second commercial ads in the Discover section for brand recognition.
Ad
Snapchat offers a robust ad management system that includes ad objectives, pixels and various familiar audience targeting capabilities. Ad objectives will drive the results that align with your business goals, whether you are targeting video views or website conversions. Whether you’re targeting behavioural, interest, demographic, lookalike, or custom audiences, reach the right people through Snapchat.
Performance
Keep track of the success of your campaigns in real-time through Snapchat’s detailed performance analytics. We can measure your engagement through views, swipe-ups and conversions and optimise your ads to refine your approach and enhance your engagement. Count on our expert analytics team to monitor performance and deliver the best possible results.
